The 4A’s Dead Work Awards was a juried awards ceremony that showcased the work — submitted by various Philadelphia advertising agencies — which never lived to see the light of day. The event was held after-hours at the Mütter Museum, a venue with an extensive collection of medical oddities, which inspired the visual concept (and use of glow-in-the-dark ink!) for this promotional poster.
Screen-printed in silver and glow-in-the-dark ink on black paper.
Agency: Allen & Gerritsen Role in Project: Concept Development and Design Creative Direction: Ryan Johnson
The Essence of Racing
As a sponsor of NASCAR, INDYCAR and the NHRA, Sunoco wanted to stake their claim as the "Official Fuel of Motorsports" in the United States. When it comes to race day, Sunoco is what makes burning rubber possible. We wanted to tell this story in an unexpected light.
During the biggest race at the very start of the season, we launched a large scale, multi-media campaign to promote Sunoco's new designer fragrance, Burnt Rubbér, The Essence of Racing.
While the name of the fragrance is indicative of the joke, a deadpan execution left viewers with the lingering uncertainty: Is this a legitimate product? Upon further investigation, they discovered: Yes, it is... and the only way to get it, is to win it through social media.
The Takeaway: By allowing the brand to emulate the more subdued genre of high fashion, this tongue-in-cheek, “stunt-vertising” approach set Sunoco apart from the other loud, extreme voices that are typical of the category. It also blew up all of their social media accounts.
Agency: Allen & Gerritsen Role in Project: Concept Development, Art Direction and Design Copywriter: Ryan Overhiser Creative Direction: Brendan McGann & Gary Greenberg
NASCAR TV SPOT (Featuring Jimmie Johnson)
INDYCAR TV SPOT (Featuring Graham Rahal)
NHRA TV SPOT (Featuring Courtney Force)
THE CASE STUDY
This Motorsports POP was created to promote Sunoco's sponsorship of NASCAR, the NHRA and INDYCAR at their stations. Each race car leaves a trail of Sunoco's brand colors to emphasize speed and distance in the context of the sport, while reinforcing the role of the brand to the consumer.
Agency: Allen & Gerritsen Role in Project: Concept Development, Art Direction and Design Creative Direction & Copy: Brendan McGann
Think Before You Click
A poster to raise awareness of cyber-bullying as a growing issue among the youth in today's society.
A biographical book cover series that commemorates the legacy of brilliant writers of the twentieth century who have ended their own lives. Each book cover has an acetate slipcase, reviving these classic writers to engage a modern audience. Titles and imagery rendered from extracted quotes within each writer's work.
Ultra Service Center
For the 2015 campaign for the Ultra Service Center, we created signage that paired simple vector illustrations with straight-forward messaging, and applied a vintage auto shop inspired look as a nod to the brand's credo: local owners backed by a nationwide warranty.
Agency: Allen & Gerritsen Role in Project: Art Direction and Design Copywriter: Meg Linen Creative Direction: Brendan McGann
Logo and packaging design for Diablo salsa.
Identity and collateral for a Make Magazine event featuring exhibitions and workshops to celebrate arts, crafts, engineering, science projects and the Do-It-Yourself (DIY) mindset. Includes logo design, posters, promotional catalog and ticket wristbands.
Creative Direction: Dustin Summers, The Heads of State
*This is a student project.
This series of book jackets feature 20th century explorers who broke the barriers of unknown. I constructed these panoramic images to create a sense of depth and desolation of the landscapes and convey the concept of piecing together new discoveries to gain a better understanding of uncharted territory.
*This is a student project.
Searching for Calamity
This paperback book cover design was a freelance project for Linda Jucovy, author of Searching for Calamity — the ultimate portrait of the mysterious American western icon, Calamity Jane.